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FILE SETUP
What file types are accepted?
.EPS, .PDF, JPG, .TIF saved at 300 dpi as CMYK
What is CMYK?
CMYK is also called 4-color Process. Colors in
CMYK images are composed of varying amounts of
Cyan, Magenta, Yellow and Black. This is the way a
printing press prints color, so it is vital that
your image be in this color mode. For 1-color
Process it needs to be grayscale or bitmap (which
only use Black).
What is RGB?
RGB is an abbreviation for Red, Green, and Blue.
This is a color system commonly used for monitors,
digital cameras, televisions, etc. This color
system works well for DIGITAL items but not for
printing ink on paper. You MUST convert your files
from RGB to CMYK prior to uploading your files.
You will notice that some colors (especially
fluorescents) will convert to a much darker color.
It is important you handle the conversion on your
end so you have a realistic idea of what can
print, and choose your colors accordingly. Even
better is to begin your new document in CMYK to
avoid having to convert later.
Should my fonts be outlined?
YES! We accept camera ready artwork only. Breaking
the fonts helps us by making sure that the fonts
don't change on our side when we open up the file.
What color space should I send my files in?
All files should be sent in CMYK. Any files
submitted in RGB may experience unacceptable color
shifting. All files submitted in RGB are
automatically converted to CMYK.
What is bleed?
Bleed is the extended image area of your print job
that prevents unprinted paper from showing on the
edges of your finished job. We require a 1/4"
(0.25") bleed on all projects.
It is not practical to print the image exactly to
the edge of your finished product. Instead,
additional image area is printed
past where the
item will be trimmed.

Why is bleed important?
In commercial 4 color printing, all final jobs are
cut in stacks. The accuracy of cutting in stacks
is never perfect. Sometimes, the pressure on the
stack from the cutting blade will cause a slight
shift on the paper, losing the precision of the
intended cut. This is why bleed is necessary to
compensate for the shifting.
If bleed is not provided on a document, the final
result of a trimmed job may possibly result in a
slight white border around the edge. The example
below will illustrate why bleed is important.

What are the bleed requirements?
All files must include a 1/4" (0.25 inch) bleed
per dimension regardless if your design bleeds to
the edge or not. An example of bleed setup for a
4" x 6" postcard would be 4.25" x 6.25".
What is "safe area"?
Safe area contains all critical
elements/information of an artwork that cannot
risk being cut off, and is any area that is 1/8"
(1.125") from within the trim line. Generally,
important information such as text, addresses,
borders and titles rest within the safe area.

Why is safe area important?
This business card example shows all important
contents within the safe area and 1/8" within the
trim line.
What are your resolution requirements?
All rasterized (bitmap) images must be at least
300 dpi. However, 400 dpi for photo images and
1200 dpi for text and line art is highly
recommended.
Should I include crop marks in my file?
NEVER include crop marks in your artwork. Always
submit your artwork at trim size + bleed. An
example of bleed setup for a 4" x 6" postcard
would be 4.25" x 6.25".
Can I include front and back images in 1 file?
Each side of your artwork must be in a separate
file. Do not put both front and back in the same
file.
FILE SUBMISSION
How do I send my files to Ship4FREEPrinting?
There are two methods to send artwork to S4F. The
first is to use a free uploading service such as
zshare (www.zshare.net). Once you have finalized
your order, you will be able to upload your
artwork directly to our email address,
ship4freeprinting@gmail.com.
For those customers that need to submit larger
files, contact
us
for FTP access.
PAPER INFO
What is AQ (Aqueous) coating?
AQ coating is a thin subtle coating applied to
print, strictly for protection and to allow the
printing of the backside immediately. In most
cases, unless you know what to look for, there is
only a subtle difference in sheen to the AQ coated
side of a job. Aqueous is similar to watered-down
version of the white glue like you may have used
in grade school.
Can your AQ (Aqueous) coating be written on or
inkjetted?
Only with specific products. For inkjetting, ONLY
certain inkjetting machines with specialized inks,
are able to imprint without smearing. For writing,
ball-point pens, some pencils, and permanent
markers work. Remember that we offer coated 1 SIDE
ONLY products that will allow you writing and
inkjetting on the backside. Also be sure to check
your proofs carefully to ensure the COATING SIDE
is the one you intend.
What is UV (Ultra-Violet) coating?
UV coating is a plastic-like extremely glossy
coating that is applied to print to offer a
durability and finish not available with AQ
(Aqueous) coating. UV coating hardens on the sheet
by applying a high intensity Ultraviolet light.
This process is similar to the process dentists
use to seal molars. If you don’t need to write on
the product after it is printed, and you prefer a
super-glossy finish, this is your best option.
Cutting accuracy also is affected slightly as it
is hard to cut a stack of slippery sheets, even
with cutting edge equipment, and sharp operators.
Can your UV (Ultra-Violet) coating be written on
or inkjetted?
No. It does offer a extreme glossy finish, but is
not suited at all for jobs that need to be written
on or inkjetting (usually for mailing). Any of our
other coating options may be written on with a
ball-point pen. Remember that we offer coated 1
SIDE ONLY products that will allow you writing and
inkjetting on the backside. Also be sure to check
your proofs carefully to ensure the COATING SIDE
is the one you intend.
PAPER CHOICES
100 lb. Gloss Text
(or 100# Gloss Text)
A high quality, premium sheet gloss coated on both
sides. It is similar in thickness to most magazine
covers (think Cosmopolitan and Vogue, versus the
flimsier Time and Newsweek). While most
competitors advertise pricing on 80 lb. gloss
text, which is a good quality paper, 4OVER4.COM
prefers to offer only the very best. 100 lb. gloss
text is 25% thicker and heavier than 80 lb. gloss
text and feels substantial in your hands. It
produces a high quality printed piece and
impressive results.
Common Uses: Trifold Brochures, Flyers,
Sell Sheets, Product Sheets, Self-Mailers, Program
Covers, Playbills, Bill Stuffers
100 lb. Gloss Cover
(or 100# Gloss Cover)
A thicker Grade of Paper than "text" or "book"
Weight Paper that is used most commonly for covers
of catalogs or Premium Brochures and flyers.
Usually requested when more durability or the
"premium" look is required. "100-lb" refers to how
much 500 printer sheets (20" x 26") of this Paper
weighs. A Gloss Coating allows this Paper perform
better on Press for Color and detail.
100-lb Gloss Cover is a heavier Stock of Paper
than 100-lb Gloss text. Despite the fact they both
share the same "pound" rating
14pt Gloss
Cardstock
A high quality, premium sheet gloss coated on both
sides. It is substantially thicker and heavier
than 100# gloss cover or 12-point gloss cardstock,
which is what most of our competitors offer.
14-point feels thick, sturdy and substantial in
your hands. This is what we use to print postcards
Common Uses: Heavyweight Brochures,
Oversized Postcards, Sell Sheets, Product Sheets,
Self-Mailers, Catalog Covers
ORDERING
Can I change paper, quantity or any other job
specifications after I've finalized my order?
Due to the highly automated and fast paced
gang-run process, once orders are placed, they are
final. Changes cannot be made and orders cannot be
cancelled or refunded.
What payment methods are accepted?
We accept PAYPAL payments directly through our
website. We also accept phone orders via Google
Checkout. All orders must be paid in full. E-mail
us
here
for details.
SHIPPING & TURNAROUND
When does my turnaround time begin?
All orders require up to 24 hours to process your
files.
On orders approved after 5pm EST, the turnaround
does not start until the next business day.
What carrier does Ship4FREEPrinting use to ship
with?
Most shipments are sent via Fedex but we can use
UPS, USPS, DHL or any other recommended shipper
upon request.
Can I have shipments sent on my own account?
In order to take advantage of our FREE shipping
offer on all orders, shipments cannot be sent
using your account. We can however make exception
for special circumstances. Please e-mail or call
us for more information.
Where do you ship to?
Ship4FREEPrinting ships to all 50 US states.
Puerto Rico and Canada please e-mail or call us
for more information.
Select A Size
This drop down menu shows all the available sizes
for a given product.
Select A
Paper/Coating
This drop down menu shows all the available paper
choices for a given product.
Select
Colors
This drop down menu shows all the available color
choices for a given product.
Select
A Quantity
This drop down menu shows all the available
quantities for a given product.
DEFINITIONS
#10 Envelope
A #10 envelope is a standard business-sized
envelope which measures 4 1/8 x 9 1/2 inches. This
term is used in sweepstakes rules to indicate the
type of envelope that you have to use to send in
your entries. Be sure to stick to the rules
carefully, because using a letter-sized envelope
could disqualify you from the sweepstakes and
destroy your chance of winning.
Also Known As:
standard business envelope, business-sized
envelope
4/0
Full color (CMYK) printing done on the front side
with no printing on the back side.
4/1
Full color (CMYK) printing done on the front side
with black or grayscale on the back side.
4/4
Full color (CMYK) printing done the front and back
side.
Accordion Fold
A bindery term for two or more parallel folds that
result in a sheet that opens like an accordion.
Against the Grain
Perpendicular to the direction of the grain in the
paper. When a product gets printed against the
grain, the flexibility of the paper can be thicker
or thinner. Also called across the grain and cross
grain. See also Grain Direction.
Aliasing
A defect which occurs when a graphic file does not
have enough resolution to reproduce image detail
and causes visible jagged lines along the edges.
Alteration
Any change made by the customer after copy or
artwork has been given to the service bureau,
separator or printer. The change could be in copy,
specifications or both. Also called AA, author
alteration and customer alteration.
Anti-aliasing
Technique of filling the edges of an object with
pixels to eliminate jagged lines and make it
appear smoother.
Aqueous Coating (AQ)
This is available in gloss or dull. A clear,
non-toxic, water-based coating applied like ink by
a printing press to protect the printed surface.
Most of the aqueous we use is gloss.
Artwork
In printing, this is the original copy which
includes all text, graphics, photos and
illustrations, intended for printing. Sometimes
also called Art.
Backlit Prints/Signs
Backlit signs are designed to illuminate when a
light source is placed behind them such as a
florescent light or LED light. The backlit film is
a semi-translucent vinyl designed to diffuse light
evenly creating a realistic glow and adding
radiance to vibrant color shades. Because the
light accents every detail and the film is
slightly transparent, the printed backlit decals
appear 3-dimensional and pop with vibrant beauty.
Backlit signs are ideal for a light box or store
window because the lighted signs can accent the
fantastic colors and details. The backlit posters
and wall displays are commonly seen within a
lightbox and can be found in theaters, malls,
large retail stores, and even business lobbies.
Backlit decal signs are also a great addition to
store storefront advertising. Because the films
are lit from behind, they are visible during the
day like vinyl decal film but even more vivid at
night. Imagine, in the dark of night, out stands
the most vivid and eye catching window display
visible from the street and glowing with pristine
details.
Bleed
A bleed is when an image extends beyond the trim
edge of the printed product. If your image is not
white on all four sides, you MUST include bleeds
in your files. Add 1/8" (.125") to each side of
the file. For example, for a 4" x 6" postcard with
full bleed, the image size should be submitted at
4.25" x 6.25"
C1S (Coated One Side)
Abbreviation for a type of paper that is coated on
one side, and not on the reverse side.
C2S (Coated Two Sides)
Short for a type of paper that is coated on both
the front and back surface of the sheet.
CMYK
Abbreviation for Cyan, Magenta, Yellow, and Key
(Black). This is the industry standard process
colors used in full- color offset printing. The
combination of these four colors can produce a
wide array of colors.
Coated Paper
Paper with a thin surface coating of clay that
produces a smooth finish.
Color Correction
The process of adjusting and improving color
qualities such as color balance and contrast, to
achieve desirable colors.
Die
This is a device made out of sharp steel that is
used to cut, score, stamp, emboss, or deboss
irregular shapes.
Die Cutting
A process by which a template is made out of sharp
steel and used to cut irregular shapes in paper or
paperboard sheets. Usually diecutting corresponds
to printed design elements.
Dots Per Inch (DPI)
Also referred to as Pixels Per Inch (PPI), which
is a measurement of resolution of a printed image
determined by the number of dots that fit into one
inch. For optimal results, your image must be at
least 300 DPI/PPI at the final output size. Please
do not attempt to change a low resolution image to
a higher one by changing the DPI/PPI in your image
software. Doing so will result in a blurred
output.
DPI (Dots Per Inch)
Also referred to as Pixels Per Inch (PPI), which
is a measurement of resolution of a printed image
determined by the number of dots that fit into one
inch. For optimal results, your image must be at
least 300 DPI/PPI at the final output size. Please
do not attempt to change a low resolution image to
a higher one by changing the DPI/PPI in your image
software. Doing so will result in a blurred
output.
Emboss
The process of stamping an image into paper so it
is raised above the surface. Usually aligns to a
printed image or foil element. When Embossing is
done to a blank sheet to create the design it is
called "Blind Embossing".
Encapsulated Postscript File (EPS)
An Adobe graphic file format for high resolution
images; it translates graphic and text into code
that tells a printer to print in the highest
resolution possible and also has low resolution
view files for quick screen viewing.
EPS
Usually used as an abbreviation for the
Encapsulated Postscript file format, but also used
by some in the printing industry to refer to
envelopes.
Final Size
The completed size after folding and bindery
processes, as opposed to flat size. Also called
trimmed size.
Flat Size
Size of product after printing and trimming, but
before folding, as compared to final size.
Foil Stamping
The process of stamping a heated die onto a sheet
of foil which releases the foil from its backing
and adhering to the paper, creating a foil design
on a printed piece.
Fold Marks
With printed matter, markings indicating where a
fold is supposed to occur, usually located at the
top edges.
Four over Four (4/4)
Full color (CMYK) printing done on the front and
back side.
Four over One (4/1)
Full color (CMYK) printing done on the front side
with black or grayscale on the back side.
Four over Zero (4/0)
Full color (CMYK) printing done on the front side
with no printing on the back side.
Full Color Process Printing
Technique of printing that uses black, magenta,
cyan and yellow to simulate full-color images.
Also called color process printing, full color
printing and process printing.
Gallery Wrap
Gallery Wrap is a
modern style of displaying art. The canvas will be
stretched to wrap around the sides (strainer bars)
of a wooden frame and is secured tightly to the
back of the frame. The sides of the canvas that
will cover the frame are prepared and treated in
the same manner as the graphics on the face of the
canvas which can be designed as a solid color or a
continuation of the main image.
Gang, Gang-Printing, Gang-Run
To reproduce two or more different printed
products simultaneously on one sheet of paper
during one press run. Also called a combination
run, or gang-run.
Overrun
Production of larger quantities than ordered.
Generally, we provide at least 5% overs, but
reserve the right to be 10% under the ordered
quantity.
Panel
One page of a brochure, such as one panel of a
rack brochure. One panel is on one side of the
paper. A tri-fold brochure has six panels, not
three.
Resolution
The number of dots or pixels of an image. The
higher concentration of dots or pixels per inch,
the more detailed the image will be. We requires a
DPI/PPI of 300 or above.
Red, Green, & Blue (RGB)
These are most commonly used with television
screens and computer monitors but are not used in
offset printing. RGB files should be converted to
CMYK. Colors may need to be adjusted after the
conversion and may not appear correct on your
monitor.
Rich Black
This is made by mixing colors of ink with black in
order to produce a deep, dark black on press. To
create rich black for full-color process printing,
your CMYK values should be Cyan: 60%, Magenta:
40%, Yellow: 40%, Black (Y): 100%
Safe Area
An area within the trim line to prevent text or
type from being cut off. It is imperative that no
text or essential parts of your artwork come
within 1/8" of the trim line. Due to mechanical
tolerance during the cutting process, any content
within 1/8" of the trim line may be cut off.
Please refer to our templates. Safe area is
denoted by green in our available templates.
Score
A crease where a sheet of a paper will be folded.
This is important to prevent cracking on the edge
of the fold, and/or improve precision of the final
fold. Scoring is especially recommended with
thicker paper stocks.
Specifications
Complete and precise description of features of a
printing job such as paper type, coating,
quantity, printing, and binding type. Abbreviated
"Specs". Specs essentially is what your electronic
job ticket. When you place a complete job order,
the details are essentially your Specs.
Spot (Color or Varnish)
One ink or varnish applied to portions of a sheet,
as compared to overall.
Stock
The paper or material to be printed on.
Tray Card
A tray card is the
part of the CD that sits behind the tray in the
jewel case. One side of the tray card is visible
when you flip the CD case over - this is the back
of the album artwork where you might expect to
find the track listing for the album, as well as
the label logo, distribution information, barcode
and other information. What is on the flip side of
the tray card depends on what kind of tray is
being used. If the tray is black plastic, this
side of the tray card may be blank (though some
bands have been known to have some kind of
"surprise" artwork here for those fans who get
curious and decide to pop the tray out). If the
tray is clear or tinted practice, there is usually
artwork on this side of the tray card as well, so
it is visible when the CD is removed from the
tray.
Under-run
Production of fewer copies than ordered by
customer. We reserve the right to be over (by 5%)
or under by 10% the ordered quantity.
UV Coating
A protective coating applied to a printed piece
for a super glossy finish which enhances colors
and provides limited protection against UV and
water damaged. UV Coating is applied to a printed
sheet, then bonded and cured with ultraviolet
light, as opposed to Aqueous (AQ); which is cured
with heat and evaporation. UV Coating tends to
have a much glossier appearance than AQ Coating.
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